Knotzland earns a featured spot on YouTube Campaign

Watch as Nisha Blackwell – Founder and CEO of Knotzland Bowties – shares how she started her company by watching videos on YouTube.

by Aadam Soorma | November 8, 2019

“My name is Nisha Blackwell. I’ve lived in the Homewood part of Pittsburgh my entire life.”

Get through the opening seconds of this video and you’re hooked.

Nisha Blackwell, Founder and CEO of Knotzland Bowties, is currently being featured on an ad campaign called YouTube Stories. She is a Pittsburgh native with deep ties to Homewood. Her company, Knotzland, makes and sells sustainably manufactured bowties out of a recently opened storefront.

By using repurposed and reclaimed materials, Knotzland is deeply committed to the environment and to creating opportunities for women in the local community. Also, her bowties are snazzy and super stylish.

YouTube Stories – Knotzland

The YouTube Stories campaign shares real stories of entrepreneurs and makers who learned their skills – at least partly – by following tutorial style videos available on YouTube.

Visit Knotzland in Wilkinsburg

In September 2019, Nisha successfully launched her brick and mortar showroom and storefront. The Knotzland Bespoke Bowtie Studio | Showroom is located at 303 South Trenton Ave in Wilkinsburg.

Knotzland Bespoke Bowtie Studio|Showroom
Getting there
303 S Trenton Ave, Pittsburgh, PA 15221, USA
Mon-Tue Closed
Wed-Fri 11am–5pm
Sat-Sun Closed
More Info
Aadam Soorma

Aadam Soorma

In 2012, Aadam moved to Pittsburgh. He's currently parked (sans chair) in Lawrenceville and plans to stay a while. On the weekends, you'll find him driving a small green bus (Porter Tours) as he leads tours at local breweries.

Got a fun story idea? DMs are open: @asoorma.

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