A daily newsletter from Pittsburgh has big reach in the advertising industry

Learn more about “The Daily Carnage,” an email newsletter produced in Pittsburgh and read by marketing/advertising professionals across the country

by Emma Diehl
September 19, 2019

When “The Daily Carnage” hits subscribers’ inboxes each morning, they read it. Advertising execs across the country open the email religiously, and its distinctive tone has made it a must-read for anyone in marketing.

But, advertising’s biggest email doesn’t come from a massive agency in New York or Los Angeles. “The Daily Carnage” comes from the team at Carney, based out of Regent Square.

‘The Daily Carnage’: From Pittsburgh with love

Carney, a Pittsburgh-based digital agency, didn’t set out to make “The Daily Carnage” a national phenomenon, explains Nicholas Comanici, Carney’s chief marketing officer. It had always been his practice to stay on top of industry news, whether that’s reading a book or listening to the latest podcast on a marketing tactic.

With that, “The Daily Carnage” was born, but it wasn’t some overnight success. Initially, it was seen primarily as a benefit to Carney’s team, Comanici explains. “I felt that if the team could write a daily newsletter, it would force them to read something current and then pare it down. It keeps them sharp, and it’s something to engage our current clients and prospects with.”

Recipe for growth: fresh content and antique advertisement

Now, the newsletter draws comparisons to the Skimm for its quippy but informative tone. So how did The Daily Carnage find its audience and grow?

Comanici attributes the success in part to the hard work the team puts in building high-quality copy for the newsletter: “Because it’s daily, we’re essentially writing the email the day before. The content is super fresh.”

Primarily, it’s broken down into a few sections. It starts with the highlights from the past 24 hours; what’s happening in the news or industry verticals. Then, there’s the tactic or tool section, offering up advice on topics ranging from “How to Deal with Trolls” to the best work-from-home tactics as well as recommendations for helpful online apps or tools.

Then there’s the reader favorite. “Everyone’s come to love this feature. We’ll include an ad from the past in the newsletter,” said Comanici.


While the format varies from day to day, “the point is, it’s very simple. It’s easy, it’s readable,”Comanici said. “Most people open it up, scan down and find something that applies to them. It’s the best marketing materials for a quick five-minute read in the morning.”

A newsletter from Pittsburgh has cross-country appeal

The reach of “The Daily Carnage” goes far beyond the three rivers. The newsletter has a national following.

For Comanici, this kind of national reach is encouraging. While Pittsburgh’s startup scene is booming, he acknowledges “that marketing is not necessarily in the forefront in Pittsburgh, we have a lot of room to grow. We get compared to some of the bigger cities, but we’re not there yet. We have to keep pushing forward.”

The timeliness, voice, and care the team puts into The Daily Carnage makes it a standout in the newsletter world, something Comanici acknowledges isn’t always easy. “If we’re going to compete in this industry, we may not have the biggest staff, but we do things that aren’t always scalable, like ‘The Daily Carnage.’ It’s sometimes difficult, but that’s what can differentiate us.”

Favorite Pittsburgh Places

We asked the team at Carney to share some of their favorite local spots for inspiration around town:

From The Daily Carnage Newsletter to The Yearly Carnage Conference

On Friday, October 4, 2019, Carney will host the second annual conference, The Yearly Carnage. The team at Carney works to make sure that The Yearly Carnage is not your average conference for marketers.


This year’s Carnage will feature marketing experts across a variety of industries, including execs from Duolingo, MailChimp, and Charity Water. The hands-on event is being held on October 4th, 2019 at the New Hazlett Theater in Pittsburgh’s Northside.

Use code VERYLOCAL to take $10 off the registration fee for The Yearly Carnage 2019.

Emma is a Pittsburgh-based writer, with a focus on lifestyle and technology. Her work has been featured on HuffpostLive!, NPR, XOJane, NEXTPittsburgh, and Niche.

More Local Stories

Eat Play Stay Orlando: Sanford

On this episode of Eat Play Stay Orlando explore what’s new in the Northern part of town. Sanford has a plethora of breweries, bars, and delicious dining options to choose from.

Hometown Tragedy: The Pike County Massacre

On this episode of Hometown Tragedy: Missing in Milwaukee, we’ll explore what happened to Jerica Banks, her children, and how it impacted their community.

Six New Orleans parks that are perfect locations to celebrate 4th of July

Head to one of these six New Orleans parks to celebrate Independence Day in the city.

Cheap Date Orlando: Punk Rock & Pooches

Two Orlando couples shop vintage, search for the perfect slice, visit a post-apocalyptic saloon, and take the stage on blind dates in Orlando.

Fit and Fab: Free summer workouts in Boston

Cover photo courtesy Getty Images Looking to get fit for the summer? Still wary of COVID-19 or just looking for some sunshine while you sweat? Here are some Boston free summer workouts across the city so you can keep moving all season long! Seaport Sweat May 2 to Sept. 29 Boston’s biggest free workout series…

What’s On the Menu?: Farm-to-table

The farm-to-table movement brings locally grown foods to your plate. Not only will enjoying farm-to-table meals allow you to indulge in fresh, nutritional, seasonal dishes, but farm-to-table dining helps the environment and supports the local economy.  Check out these delicious farm-to-table restaurants in Greenville, South Carolina on the latest episode of What’s On the Menu?. …

A guide to some of the best Black-owned brunch spots in NOLA

Gather the crew together, make those reservations, and celebrate all things Black at brunch. 

A guide to Pittsburgh’s summer events must-do list

Check out our roundup below for the can’t-miss events happening in the city over the next few months.

Eat Play Stay Orlando: Tarpon Springs

In this episode of Eat Play Stay Orlando you’ll be transported to a thriving Greek community nestled on Florida’s gulf coast. From sponge diving to flaming cheese to a Greek bakery that supplies a ginormous amount of baklava to the entire country, you’re sure to fall in love with Greek culture in Tarpon Springs, Florida.

Dorchester doughnuts that pack a paczki

These traditional Polish pastries are the real deal.

Painting My Way Through Life: Pittsburgh (And Beyond) Through The Eyes of Artist Ron Donoughe

Ron Donoughe has spent over 30 years painting the Pennsylvania landscape, especially Pittsburgh. When you don’t find him capturing the spirit of his paintings on location, you’ll likely find him in his Lawrenceville studio – where he’s watched the neighborhood transform through his windows.

With a potential sale of his building looming in 2022, we chatted with Donoughe about his artistic journey thus far, what might come next, and Pittsburgh through his eyes.

Best local florists in Pittsburgh

A guide to the best local florists in Pittsburgh

Here’s where to get bright booms from local florist shops in the city.

The Farmers’ Market Co-op of East Liberty is open year-round

Every Saturday morning for the last 8 years, the Farmers Market Cooperative has been a mainstay in East Liberty. Get to know the families behind it.

Meet the couple making unique homes for feral cats

Along with the help of their design team, CATSA devise products for feline enthusiasts, with profits going to help feral cat populations in the ‘Burgh and beyond.