You Are Here = 90 East End Beers

East End Brewing’s neighborhood beer series ‘YOU ARE HERE’ aims to produce 90 different beers; one celebrating the identity of each Pittsburgh neighborhood.

by Aadam Soorma | May 29, 2019

The team at East End Brewing has announced what might be the most ambitious, most Pittsburgh beer project ever – a beer for every neighborhood in Pittsburgh.

The series is titled “YOU ARE HERE” and East End plans to unveil one beer per neighborhood.

“This project is a wonderful way for all of us here at EEBC, as well as our GOOD BEER Fans, to more deeply engage with our Pittsburgh home, neighborhood by neighborhood, beer by beer,” said Scott Smith, owner of East End Brewing.

East End’s ‘YOU ARE HERE’ series debuts with a beer that celebrates the Allentown neighborhood of Pittsburgh.

Beer #1: Allentown – an Imperial Shandy made with tea from Prestogeorge

The series debut correlates with the first Pittsburgh neighborhood in the alphabet. YOU ARE HERE: Allentown is an Imperial Shandy (7.5% ABV) made with lemon juice and tea that is locally sourced from Prestogeorge in the Strip District.

The first neighborhood was chosen byEast End Brewing. The can design is a collaboration with Dan Rugh of Commonwealth Press.. East End Brewing has partnered with Commonwealth Press on a number of design projects. Commonwealth Press, which started printing T-shirts in the basement of a home over a decade ago, now operates a full-service print shop located in the Allentown Beltzhoover neighborhood, right next to Allentown. 

Dan Rugh of Commonwealth Press (L) and Scott Smith of East End Brewing (R).

Where to find YOU ARE HERE: Allentown

On June 1, YOU ARE HERE: Allentown will be available in 16-oz cans and on draft at both East End Brewing locations:

  • the Taproom at 102 19th St. in the Strip District
  • the Brewpub at 147 Julius St. in Larimer

You can also find YOU ARE HERE: Allentown in Allentown at two locations later that day: At the Allentown Night Market from 7-11pm and the Commonwealth Press Warehouse Grand Opening, 5-11pm.

Beer #2: Overbrook – TBD

More to come very soon on East End’s second release as part of YOU ARE HERE, which will celebrate the Overbrook neighborhood.


Photos courtesy of East End Brewing.

East End Brewing Company
Getting there
147 Julius St, Pittsburgh, PA 15206, USA
Mon Closed
Tue-Fri 5 – 10 PM
Sat 12 – 10 PM
Sun 12 – 8 PM
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Aadam Soorma

Aadam Soorma

In 2012, Aadam moved to Pittsburgh. He's currently parked (sans chair) in Lawrenceville and plans to stay a while. On the weekends, you'll find him driving a small green bus (Porter Tours) as he leads tours at local breweries.

Got a fun story idea? DMs are open: @asoorma.

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