Ooey gooey king cakes, and where to snatch them up

If cheesecake and king cake had a baby, this would be it.

by Jason Vowell
February 4, 2019

Are you the type of person that gets up in the middle of the night and stands in the kitchen in your underwear and eats the icing off the top of the King Cake? Or scoops out the sugary filling with a questionably clean finger and licks it off unattractively until the light kicks on and your wife (or husband) screams “What are you doing?”

Meet the Ooey Gooey Cake from St. Louis

It’s ok. We’ve all been there. Let’s face it, the bread part just isn’t as good as the frosting, right? What if I said you could partake in a King Cake concoction that omits all that glutinous bread? That’s why I hopped out of bed today (with king cake icing on my pillow) to seek out the elusive and mysterious King Cake Ooey Gooey cake. I grew up outside of St. Louis where this sticky, dense, and outrageously rich confection square about as an accident when a baker added the wrong proportions to a coffee cake batter and this beast of a dessert was born.

I got word that a few local purveyors were slinging a King Cake version of the great Ooey Gooey and had to see for myself. So I headed out to Metairie to track down a sugar buzz. Sitting down with a good cup of Joe, I did the good deed of tasting these bad boys. For science, of course.

Where to find the ooey gooey king cake 

Big Boys Ooey Gooey Cakes – $2.99
Zuppardos Family Market – 5010 Veterans Memorial Blvd
Dorignac’s – 710 Veterans Memorial Blvd
Rouses – Various Locations

The sweetest of the three was from the distributors of the great Oreo Ooey Gooey that you may have seen at the counter at gas stations and grocery stores. A nice crunch from the purple, green, and gold sugar gives way to a creamy, almost cheesecake-like texture. The crust is dense and crunchy. There is an overall bright citrus flavor that helps cut the sweetness, but I doubt anyone would be able to finish a whole bar on their own.

Zuppardo's Family Market
Getting there
5010 Veterans Memorial Blvd, Metairie, LA 70006, USA
Mon-Sun 7am–8pm
More Info

Haydels Bakery – $1.50 / square
4037 Jefferson Highway
3117 Magazine St.

You can pick up these bite-size squares at the same time you snatch up your third office, home, or parade King Cake. The sugar was more colorful, and there is a more assertive cinnamon flavor to the Haydel’s bar that made it taste more like a King Cake. The crust had a bit more of a gingerbread bite. Feed these to the kiddo’s on the parade route and watch them buzz around like little bead bees.

Haydel's Bakery
Getting there
4037 Jefferson Hwy, New Orleans, LA 70121, USA
Mon Closed
Tue-Fri 7:30am–5pm
Sat 8:30am–4pm
Sun Closed
More Info
Haydel's Bake Shop
Getting there
3117 Magazine St, New Orleans, LA 70115, USA
Mon Closed
Tue-Sun 8am–7pm
More Info

Banh Mi Boys – $5.00
5001 Airline Dr.

It should be noted straight up that this is more of a bread pudding than an Ooey Gooey bar. But it was ooey and gooey none the less. Light, fluffy cinnamon bread is encased in a cream cheese like white chocolate icing and topped with the classic Mardi Gras sprinkles. This thing was amazing, and I can totally see myself munching this down with a hot coffee (maybe an Irish coffee) before heading out to the parades. Save the squares for the kids, and keep the Banh Mi boys Ooey Gooey for the more, refined palates. Call ahead to make sure they have some ready to chow down on, they tend to sell out.

Banh Mi Boys
Getting there
5001 Airline Dr Suite B, Metairie, LA 70001, USA
Mon-Sat 11am–8pm
Sun Closed
More Info

Editors Note: So many of you told us about other places to snag an ooey gooey piece of heaven, we’ve added more to our list:

Jason Vowell is a writer, filmmaker, and food traveler. He lives in New Orleans and his dog is named after a sausage.

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